Programma

Three day Masterclass: Marketing for Executives

Sign up now! Exclusively for our Founding Partners of ABC, a discount of 25% is offered!

Today, markets are more flexible – and clients more demanding and elusive - than ever before. The competition is intense, and may come from unexpected sources. How can you differentiate your company from the competition in this new business environment? Through strategic marketing! Marketing is a crucial element to success in today’s market. Flourishing businesses are market-oriented; they grow faster, yield more profit and inspire lasting client loyalty in a competitive market.

To meet executives’ need for an updated approach to strategic marketing, TiasNimbas offers an intensive and inspiring master class, Marketing for Executives. This three-day master class is specifically designed for experienced managers, business professionals and marketing experts who want to deepen their knowledge of marketing principles and strategies in a few short days and return to the office fully prepared to implement what they’ve learned.

Who is this programme for?
Typical participants are managers and professionals of a higher vocational or academic level in the field of the B2B or the B2C sector, such as:
• Line managers or functional managers (for example: Operations, HR or Finance) who would like to obtain more insights into marketing and marketing strategy
• Directors and managers of medium-sized and smaller enterprises who want marketing and value creation to have a leading position in their organisation
• Managers, project leaders or professionals who increasingly deal with marketing and marketing strategy project wise
• Marketing experts who would like to broaden their marketing knowledge and horizon

Programme setup and objectives
In three inspiring, interactive days you will become familiar with the most important concepts, approaches, ideas, tools and mindsets in contemporary marketing and marketing strategy. At the end of this master class, Three-day Master Class you will be able to distinguish marketing essentials from mere hype. You will be able to immediately act in a more marketing-oriented way, and to create new value and success for your clients and your organisation.

This master class enables you to:
• Boost your strategic thinking about marketing and its concepts and practices
• Determine which information you need in order to set your marketing strategy
• Formulate a differentiating value proposition, develop a customer-focused marketing strategy and translate it to your own company
• Gain insights into drivers of customer value, customer choice, and the most effective new media tools to reach customers
• Communicate more effectively with your marketing team

This master class fulfills the need for knowledge within both the industrial sector and the service industry.

What is the programme about?
Day one focuses on marketing strategy and its development. (Added) value creation and online marketing are the focal point of the day. When examining online marketing we will look into Search Engine Optimisation (SEO) and Social Media Marketing, amongst other innovations, in relation to brand management.

Days two and three are all about business strategy versus marketing strategy, and about making the right strategic choices and implementing them consistently and sensibly. We’ll address a number of questions essential to the creation of your own marketing strategy: Who, what and where is ‘my market’? What is my position in this market? How do I develop a value
proposition, and how do I communicate it? How do I draw up a good business roadmap for planning and implementation of strategy? What is the added value of this roadmap and what are the pitfalls? We will also discuss the most important marketing instruments and their applicability.

Certificate
After finishing the programme, you will be awarded the Certificate of Attendance of the Master Class Marketing for Executives of TiasNimbas Business School.

Lecturers
Dr. Marc Castricum
Marc advises companies and managers when setting up and implementing strategic internet marketing paths. He specifically focuses on Technology Acceptance and Social Media Marketing. Furthermore, he is co-owner of a number of companies and internet platforms where he tests theory through practical experience.

Geert Desmet SLM
Geert started his career as a market researcher. After that, he held various marketing positions for 10 years, among other things at Procter & Gamble and Heineken. He is specialised in marketing, market and business intelligence and market research. Currently, he is linked to TiasNimbas Business School as Director Company Specific Programmes.

Prof. dr. Rudy Moenaert
Rudy is Professor Strategic Marketing at TiasNimbas Business School and part-time Professor Strategic Marketing at Nyenrode Business University. He publishes in international professional magazines, is one of the authors of the book “Visionary Marketing”, is an experienced teacher and internationally active as an advisor to several multinationals. The combination of theory and practice in his professional life gives him the unique ability to translate theoretical concepts into practical and usable applications.

TiasNimbas Business School at a glance
TiasNimbas is the business school of Tilburg University and the Eindhoven University of Technology, offering a portfolio of MBA, DBA, Masters, Executive Masters, short Executive Programmes and tailor-made Company Specific Programmes. TiasNimbas has its own strong faculty, but also an international network of specialist professors. The school boasts strong links with the international business world and maintains an intensive relationshipwith its alumni. Due to these strengths, TiasNimbas draws an internationally-oriented group of high level participants, who enjoy the intensive and inspiring exchange of ideas and experiences.

Practical information
Dates: 15 - 17 March 2010
Location: Amsterdam
Tuition fee: € 2.750,- (including literature and lunch, no VAT is charged)
Exclusively for our Founding Partners of ABC, a discount of 25% is offered!
More information: Jelmer de Vos MSc, +31 13 466 86 41 or j.devos@tiasnimbas.edu
Registration: www.tiasnimbas.edu/MarEx